Racial Diversity and Social Responsibility in Tourism Marketing

Tourism marketing, rather than simply a matter of promotion and responding to consumer behavior, is a cultural process that gives some social groups more power to be seen and heard than others. Scholars have observed in the past that tourism promotions often reflect a privileged white perspective that obscures the experiences of minorities and neglects their social and economic importance as travelers and community hosts. RESET is carrying out research and outreach projects that assess the visibility of African Americans in the marketing of the U.S. South, particularly the photographs published in state travel guide magazines and welcome center brochures.

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