Constructing the African American Traveler Profile

Very little research has been conducted to learn about the African-American traveler. Visitor motivations, travel patterns, niche activities, sustainability practices, trip planning, and travel constraints are but a few categories of information that the tourism industry would need to better tailor an experience to the African-American traveler. The RESET program aims to compile existing information, and collect new profile information, about this important traveler segment.

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