Tourism RESET is a multi-university and interdisciplinary research and outreach initiative that seeks to identify, study, and challenge patterns of social inequity in the tourism industry.

Special attention is focused on enhancing the role of racial and ethnic minorities in development, however the inequity and injustices highlighted through RESET can also include a broad swath of existing struggles such as human trafficking in hospitality, animal welfare in tourism, inclusion of people with disabilities, and the continuing power issues related to gender in economically developing and developed contexts. Little sustained work has been done on the preferences, characteristics, and challenges of marginalized travelers and there is a need to incorporate the natural and cultural heritage of racial and ethnic populations into tourism products available to the consuming public.