SHANIEL BERNARD

Research Affiliate

Shaniel Bernard, PhD is originally from the island of Jamaica. She has worked in several hospitality and tourism fields including food and beverage, sales, housekeeping, front desk, and guest services manager. She has taught courses such as Lodging Management, Customer Service, Sustainable Tourism, Senior Lecture, and Intro to Hospitality and Tourism for 5 years. Along with several awards for her research and teaching, Dr. Bernard was recently granted the 2020 Student Involvement Award at Auburn University, representing the highest academic achievement, leadership, and involvement amongst international students. Her main areas of published and presented research include consumer behavior toward innovation in the service industry, awareness-behavior gap, sustainability in hospitality and tourism, and environmental management in hospitality and tourism.

Expertise:

Contact: shanielb@vt.edu

Selected Publications

Bernard, S., Rahman, I., & McGehee, N. (2022). Breaking barriers for Bangladeshi female solo travelers. Tourism Management Perspectives. 41, 100932.

Sinclair-Maragh, G., & Bernard Simpson, S. (2021). Heritage tourism and ethnic identity: A deductive thematic analysis of Jamaican Maroons. Journal of Tourism, Heritage & Services Marketing (JTHSM), 7 (1), 64-75.

Chen, H., Bernard, S., & Rahman, I. (2019). Greenwashing in hotels: A structural model of trust and behavioral intentions. Journal of Cleaner Production, 206, 326-335.

Kim, Y., Rahman, I., & Bernard, S. (2020). Comparing online reviews of hyper-local restaurants using deductive content analysis. International Journal of Hospitality Management, 86, 102445.